Dear Outsource Outtakes Reader,

When outsourcing copywriting, Ray Edwards uses a three step process called O-I-C...

 

- Howard Tiano
Managing Editor

Your Outsource Resource for
Internet Marketers
Issue # 11
Highly Recommended

 

 

In This Issue...

* Ray Edwards' outsourcing video tip

* Do You Compromise Quality with Outsourcing?  - Howard Tiano

* Outsourcing Funny

Outsource Outtake Of The Week

Ray Edwards - Ray Edwards is a sought-after direct response copywriter specializing in online sales copy and direct sales websites. He has written copy for hundreds of different businesses in a wide variety of industries, and is known for writing copy that makes websites “obscenely profitable”. His client roster reads like a "Who's Who of the Internet Marketing World" and includes Frank Kern, Alex Mandossian, Joel Comm, Jeff Walker, Brad Callen, Kirt Christensen and Jack Canfield.

outsourcing internet marketing-Do you have any outsourcing horror stories to share with our readers? I know I sure do! We can learn alot from our mistakes. Send to: outcasts@outsourceouttakes.com (can be audio/video)

Next Issue - This up and coming Internet Marketer is one of the top "viral listbuilding strategists".

Do You Compromise Quality with Outsourcing?

By Howard Tiano

The simple answer to this question is yes, and no and maybe. Well, maybe it is not such a simple answer because it is a particularly loaded question. The subject of outsourcing is a very sensitive issue for many. There are some who believe that outsourcing, whether it is overseas or domestic, is taking jobs away from qualified individuals while others who are profiting from outsourcing are firm advocates for the practice. This article will take a look at outsourcing and will examine scenarios when quality is compromised as well as scenarios when quality is not compromised.

What is Outsourcing?

For those who are confused about what outsourcing entails, this section will explain the issue. In its most basic form, outsourcing is employing an individual outside of the work organization to perform specific tasks for monetary compensation. Outsourcing can be done on a per project basis, for a set period of time or on an ongoing basis for an undetermined period of time.

For many the word outsourcing has a very negative connotation. When they think of outsourcing, they picture underage employees in third world countries working for salaries which would be paltry by our standards. However, outsourcing has evolved so much and no longer resembles this stereotype.

In fact many outsourcing takes place domestically by savvy entrepreneurs who market their abilities as an independent contractor rather than toiling away in corporate America. These individuals, enjoy their quality of life, negotiate fair compensation for their work and accept or decline work at their own will. Furthermore these individuals are often highly qualified for the positions they accept and are capable of producing work of a high standard.

When Does Outsourcing Compromise Quality?

The simplest answer to this question is quality is compromised when price becomes the sole governing factor in selecting a candidate to complete the outsourced task. Of course this answer is not completely accurate because the truth is there are very educated and skilled employees overseas who are fully capable of completing tasks just as well as those living in this country and often for a much lower price. However, when only domestic candidates are being considered and price is the governing factor, quality is often compromised as it is very rare that the most qualified candidate is also the candidate with the lowest rates.

However, it is very common for an individual or a business to allow price to become more important than quality of work. When this happens quality is often compromised for the sake of a larger profit. An example of this is seen regularly on websites where outsourcing projects are listed and potential applicants submit their bids for these projects. Many who utilize these websites routinely select the lowest bidder without regard for the qualifications of the bidder. In most cases these individuals find they make a costly mistake when the work they receive is inadequate.

When Outsourcing Does Not Compromise Quality

Outsourcing does not always compromise quality. In fact in many cases outsourcing is not only the most affordable option but also provides the most qualified candidates. One way to avoid the pitfalls of having quality compromised by outsourcing is to carefully screen candidates before making a decision. This process should be taken just as seriously as hiring a full time employee because the work of the individual will reflect on you as an individual or your business. If due diligence is given to selecting the right candidate it is not likely that quality will be compromised.

When outsourcing work to an individual it is important to request detailed information regarding their qualifications and to verify all information supplied. Examples of information to request include:

  • Previous work history
  • Relevant work experiences
  • Explanation of qualifications

Additionally, it is wise to ask for both business and personal references. These references should all be contacted and questioned about the work ethic and personal integrity of the individual.

Outsourcing Funny

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